2024-11-12 23:14:57 :
Singapore-based private equity firm Wilson & Hughes has acquired 260-year-old travel brand Cox & Kings through bankruptcy proceedings. The acquisition includes more than 200 sub-brands previously owned by Cox & Kings Ltd., which is currently in liquidation.
The acquisition marks a new chapter for Cox & Kings, which ceased operations in 2019 due to financial problems. Wilson & Hughes clarified that the acquisition does not involve any past liabilities and is not related to the management of the defunct Cox & Kings Ltd.
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Wilson & Hughes director Karan Agarwal said the focus is on integrating technology into Cox & Kings’ products to meet changing consumer needs. The revitalized brand will target the leisure, business and professional travel segments, leveraging artificial intelligence and data analytics to personalize the travel experience.
India’s travel market is expected to reach $125 billion by 2027, providing a significant opportunity for a relaunch. However, the company faces the challenge of rebuilding its brand in a competitive market dominated by agile, technology-driven businesses.
Tourism Entrepreneurship
Wilson & Hughes’ acquisition of Cox & Kings is its first major investment in the travel sector. The company plans to leverage the brand’s heritage while positioning it for a digitally driven future.
“The travel industry is evolving rapidly and we recognize the huge opportunity to redefine the global travel experience,” Agarwal said.
“Our goal is to combine the best of tradition with forward-thinking technology. By leveraging advanced technology, artificial intelligence, and data-driven insights, we are creating seamless, personalized journeys that match today’s traveler expectations. Our goals go beyond Improving travel; it’s about reinforcing the trusted heritage that has made Cox & Kings a cornerstone of the industry for generations.”
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