Why was there an uproar over this logo printed on the dresses of Indian athletes in the Olympics?

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As soon as the Olympics 2024 started, a good news came for India. Female shooter Manu Bhakar ended India’s 12-year drought in shooting by winning the bronze medal. But, a controversy has also arisen regarding the dress of Indian players in the Olympic Opening Ceremony. Actually, there has been a controversy over the dress wearing which the Indian athletes participated in the ceremony.

In this connection, designer Tarun Tahiliani, who has designed this dress, is also being trolled on social media. Users are also reacting to these clothes by calling them cheap and shoddy. Let us understand where this whole controversy started, what is the reason for this controversy, and what designer Tarun Tahiliani has to say on this.

What is the controversy?

The controversy started on the evening of the Olympic ceremony when pictures of Indian athletes were revealed to the world. Since then, pictures of athletes’ dresses started going viral on social media. Most of the users did not like the dresses of the athletes. Some people said that the opportunity to showcase Indian clothing to the world in such a big event was missed. Also, some users complained as to why the designer used her logo in this dress.

What did people say on social media?

Commenting on this, a user wrote – Tarun Tahiliani has designed this dress, he has also applied Taswa logo on the edges of the dress.

While giving this reaction, a user said – India’s culture is the most diverse and amazing, where the traditional dress of every region creates its own identity, yet this attempt to represent India in the Olympics is quite vulgar. Whoever designed this has bad fashion sense.

What is Tarun Tihilayani’s side?

Designer Tarun Tahiliani gave his clarification on these controversies. He said that his aim was to make comfortable clothes for the athletes and not to focus on aesthetics. We have received positive feedback from the athletes regarding the dress and they are feeling proud and satisfied with it.

The true representation of the country is through the tricolor.

Responding to people’s criticism on social media, he said that we are taking it in a positive manner. In a big country like India, people’s opinions may vary. Someone may not like our dress, and we accept and welcome it with open heart. We believe that the true representation of the country is through the tricolor. When our players wore the tricolor design and crossed the river Seine, it was a proud moment for all Indians.

What did Taswa say on the logo controversy?

His side also came forward on the controversy over the use of Taswa’s logo. He said that it was not a logo, but a symbol which was made on the border of the dress. It’s so small that you won’t even notice it. We originally used the tricolor

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