West Ham have revealed their new sleeve partner in a unique video starring Inbetweeners’ actor David Schaal.
The Hammers has expanded their existing partnership with Intuit QuickBooks Ltd, whose logo will now appear on the sleeve of shirts worn by the men’s and women’s first teams, the Academy, as well as all replica shirts.
The 2024-25 West Ham United home shirt, which will launch on Wednesday 3 July, will be worn by the men’s first team during fixtures against Wolverhampton Wanderers and Crystal Palace on their pre-season Sunshine State Tour to the United States.
It will also be worn by the women’s team as they take part in the Perth International Football Cup as part of their pre-season preparations.
The expanded partnership will see Intuit QuickBooks align with West Ham to champion and celebrate small businesses that are part of the local community in East London.
West Ham have announced their new official sleeve sponsor for the 2024-25 campaign
They enrolled former star of The Inbetweeners David Schaal to feature in a hilarious advert
And the announcement video sees Schaal, known for his roles in The Inbetweeners and The UK Office, give a rousing team talk to a range of different small businesses, including an East End favourite, Tony’s Pie & Mash.
Nathan Thompson, Chief Commercial Officer at West Ham United said: ‘We are delighted to announce Intuit QuickBooks as our new Official Sleeve Partner.
‘It was apparent from our very first meeting that Intuit QuickBooks and West Ham United have a shared vision of empowering individuals and business owners to maximise their potential. This partnership has the makings of something truly special.
‘Intuit QuickBooks’ commitment to support small businesses who underpin our community is evident through their decision to allocate some of their rights including advertising space to businesses with smaller resources than them.’