Zepto’s ad revenue, loyalty programme rev up growth as quick commerce booms
Zepto Pass, the company’s loyalty programme, is another major growth driver, with the number of subscribers quadrupling in the four months since it was introduced earlier this year. The company’s advertising revenue has already hit ₹400 crore and is expected to reach ₹1,000 crore in the next 12 months, Zepto co-founder and chief executive officer