Zee’s big bet: Monetizing fan engagement through live events
The company, which built a deep library of homegrown entertainment brands, is now repositioning them as full-fledged 360-degree platforms—blending television, digital, and on-ground activations to drive deeper audience and brand engagement. Read this | Who moved my show? Pricing, navigation key challenges for users as OTTs merge For years, Zee’s IPs—ranging from Sa Re Ga … Read more