‘Isko discount hi de dena…,’ Ather CEO Tarun Mehta responds to Nikhil Kamath’s dig on marketing strategy | Mint

Ather Energy’s CEO Tarun Mehta’s response to Zerodha co-founder Nikhil Kamath’s witty jibe on ‘X’ at the EV maker’s marketing strategy is winning the internet.  Tarun Mehta shared a popular meme of a Pakistani cricket fan, Sarim Akhtar, as a reaction to Kamath’s comment. Mehta posted, “Marketing team be like ‘isko discount hi de dena