Weikfield Foods targets younger customers with ready-to-eat products; plans IPO
The company’s ready-to-eat custard, launched a few years ago, is gathering momentum and is one of its first game-changing products, he said. “The strategic direction that we are steering our business towards is to go more on the ready-to-eat format because that is what the younger generation prefers,” Malhotra said. “In the next couple of … Read more