Pure non-vegetarian: Why ITC is acquiring frozen meats brands Prasuma, Meatigo

However, says Vanga, when the family was in the mood for something fancier than desi curries, they had to venture out farther for more specialised meat cuts. They began taking a short drive to Green Chick Chop, a Delhi-based meat retailer and dine-in restaurant, to pick up chicken salami and sausages. “Once or twice, I … Read more

Frozen food feast: ITC bites into momo-maker Prasuma | Company Business News

New Delhi: ITC Ltd on Thursday signed definitive agreements to acquire frozen food and ready-to-cook foods brand Prasuma. This acquisition will fortify the company’s presence in such future-facing categories, which the company said has a current annual market size of over ₹10,000 crore and is poised for rapid growth in the years ahead.  In a filing … Read more