pernod ricard

Liquor firms in a twist over permit rollout in Punjab

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A circular issued in Ludhiana district defined that retailers or retail groups can only buy 1,000 cases of IMFL spirits in a month. If they want more, they would need to apply for an additional permit after submitting a utilization report of the first 1,000 cases. The quota is applicable for the entire state of … Read more

FMCG firms will strategically boost ad spends as demand stabilizes

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Advertising executives and FMCG industry watchers expect a greater step-up in ad-spends in the second half of this fiscal year. Ad spends may likely come back by then, as companies try to chase greater volume growth. To be sure, packaged goods companies spend significantly on advertising their goods. However, the last two-to-three years were marked … Read more