Advertisers latch on to rural demand, quick commerce disruption | Company Business News
Quick-commerce disruption and rural demand are shaping advertising spending. While e-commerce and quick commerce brands continue to push digital advertising to exploit impulse buying, automotive and consumer goods makers target budgets at audiences in smaller towns and villages. India’s advertising sector crossed ₹1,01,084 crore in 2024, growing 6.3%, according to dentsu e4m’ digital report, ‘Looking … Read more