NSS: Not just nerdy stats but a data arsenal for business and policy

When strategy or marketing teams think about how best to reach the Indian consumer, the big question is which unit should be looked at? Panchayat, city, constituency, district or state? The same question arises when we plan for investment allocations or develop program budgets. The answer often is a counter question: What do we have … Read more

Household Spending Doubled Since Last Decade, Non-Food Expenses On Rise: Data

Household spending has been rising (Representational) New Delhi: In a significant reflection of the country’s economic progress, the per capita monthly household consumption expenditure (MPCE) has more than doubled from 2011-12 to 2022-23, according to the latest Household Consumption Expenditure Survey (HCES). Based on data collected from 2,61,746 households (1,55,014 in rural areas and 1,06,732 … Read more