Premium brands from India now the toast of discerning drinkers
Now the world’s most populous country, with a median age of 28 deliver around 15 to 20 million legal drinking age (LDA) prospects per year Between 2021 and 2031, the country is expected to add 283 million more middle-class consumers (source: ICE 360 data). According to 2024 ISWR data, the size of India’s entire alcobev