H&M’s Plan To Use AI Clones Of Human Models Sparks Backlash: “Nothing Is Authentic”

H&M’s Plan To Use AI Clones Of Human Models Sparks Backlash: “Nothing Is Authentic”

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Fast fashion giant H&M is facing intense scrutiny after announcing plans to create digital clones of its models using artificial intelligence (AI) tools. The Swedish company said it will initially create 30 AI doppelgangers of its models, to be used in social media posts and marketing campaigns instead of real humans. As per a BBC … Read more