Balvantray Parekh’s lifelong marketing masterclass with Fevicol
The white synthetic resin he started manufacturing four years later at the company’s first plant in Kondivita Village, Mumbai, is today a generic term for adhesives, a go-to resource for anyone looking to glue things together. The original product was solidly utilitarian—a synthetic resin adhesive that was a much better substitute for earlier natural adhesives … Read more