Cricket for free might be loss-making. But Disney-Reliance duo are betting long
Disney+Hotstar, the former Indian operations of Walt Disney that has been merged with Reliance Group’s TV and streaming media assets, paid around $3 billion (roughly ₹25,000 crore) for the rights to broadcast International Cricket Council (ICC) events in India between 2023 and 2027. It has since followed a strategy of broadcasting marquee events such as … Read more