cricket world cup

Mint Quick Edit | T20 World Cup was won by great prep work

by

How many teams train for low-probability events? It can make a big difference, as both of India’s T20 World Cup cricket triumphs demonstrate. In 2007, when India beat Pakistan in the final match, we had a psychological edge going into it for having beaten the latter in a league match by means of a spectacular … Read more

FMCG firms will strategically boost ad spends as demand stabilizes

by

Advertising executives and FMCG industry watchers expect a greater step-up in ad-spends in the second half of this fiscal year. Ad spends may likely come back by then, as companies try to chase greater volume growth. To be sure, packaged goods companies spend significantly on advertising their goods. However, the last two-to-three years were marked … Read more