2024-12-14 07:12:16 :
Weeks after Zomato launched District, an app dedicated to experiences and event tickets, Swiggy has hit back with the launch of Scenes. This latest move intensifies the rivalry between the two food delivery giants as they expand their turf war beyond food delivery and express commerce.
Through Scenes, Swiggy lists events such as New Year’s Eve parties, live music performances, DJ nights, and other experiences at partner restaurants, allowing users to purchase tickets directly within the Swiggy app. Unlike Zomato’s District, a standalone app that offers a wider range of services, including movie ticket booking, Scenes is fully integrated into Swiggy’s super app ecosystem and focuses solely on in-person experiences.
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The launch marks another step in Swiggy’s diversification strategy as it explores new revenue streams and seeks to deepen user engagement. The Bengaluru-headquartered company reported significant growth in monthly transaction users (MTU) in the second quarter of fiscal 2025, adding 1 million new users, taking the total number of users to 17.1 million. This reflects growth of 7% sequentially and 19% year-over-year.
Swiggy has also launched One BLCK, an invitation-only membership aimed at premium users looking for concierge-style services, a feature currently not available on Zomato. Memberships are seen as a move to attract high-value consumers willing to pay extra for exclusive benefits and unparalleled convenience.
According to the company, new members are promised a host of benefits, including faster food delivery guaranteed on time and perks like free cocktails, drinks or desserts when dining out. Members will also receive priority support from Swiggy’s top customer service agents for a more personalized service experience.
Competition between Gurgaon-based Zomato and Bengaluru-based Swiggy is heating up, with both companies now vying for dominance in food delivery, quick commerce, dining out and event ticketing. Swiggy’s Scenes was initially launched in Bengaluru, but its expansion plans and the various experiences included are still unclear.
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