Streaming box mediawill reshape the home TV viewing experience. Veteran entrepreneur Nikhil Kamat and Stride Ventures also invested in Streambox Media, launched in partnership with Micromax Informatics. Now, Streambox Media is setting out to create a new segment in consumer technology and reshape the way connected TV viewers in India engage with entertainment. Streambox Media has partnered with industry leaders to launch the first TV operating system in India, which will be launched on Tuesday, November 26. It is a next-generation TV operating system designed for seamless content discovery and contextual distribution across multiple OTT platforms and live TV services in India.
Anuj Gandhi, Founder and CEO, Streambox Media, said: “The connected TV industry is evolving at a rapid pace and it is important to understand the changing consumer priorities. According to the latest research, the number of connected TV households in India is expected to increase by 2027 More than 100 million, compared to just 40 million in 2023. This is also reflected in India’s OTT market, as consumer preference for content is expected to grow from US$2 billion in 2023 to 50 million in 2027. billion, we provide access to today’s media landscape with a ‘Made in India, Made for the World’ philosophy.”
Rahul Sharma, co-founder of Micromax Informatics, emphasized the strategic importance of this collaboration: “Technology and user experience are at the core of today’s consumer market, and our partnership with Streambox Media will push the limits of home entertainment. It will bring together the latest technologies to provide users with Premium content experience.
Nikhil Kamat, veteran entrepreneur and investor said: “India’s innovation story has just begun and with Streambox we aim to solve the problems many of us are facing right now and provide users with a unified and seamless way to find and enjoy their favorite content. Content. , whether it’s a TV show, live news or a movie.”
Ishpreet Singh Gandhi, founder and managing partner, Stride Ventures, said: “Indian startups are increasingly designing with a ‘born global’ mindset to address the challenges posed by India and even The most pressing challenges in high-growth markets around the world. Embodying this vision, creating solutions in India for global audiences in high-potential industries like media technology. “Disruption can transcend boundaries and revolutionize the entertainment industry. “
