2024-09-25 16:33:08 : Snapchat has partnered with Google Cloud to bring the capabilities of its artificial intelligence (AI) model Gemini to My AI. The strategic partnership announced Tuesday enables the social media platform to add computer vision capabilities as well as improved text, audio and code processing. Snapchat’s My AI is leveraging Gemini AI models available on Vertex AI, according to the Mountain View-based tech giant. Interestingly, this media-centric social media platform was also launched on Google Cloud in 2011.
My AI by Snapchat is powered by Gemini
In a press release, Google Cloud explained the details of the partnership. Although the announcement is just now, Gemini’s integration with My AI was completed earlier this year. The tech giant highlighted that Snapchat’s AI chatbot is one of the largest consumer chatbots available to users today.
Through this integration, My AI not only gains basic generative AI capabilities, but also enhances its ability to process text, audio, images, videos, and code. This means users can send audio files or images to the AI and ask relevant questions. In the video, Snapchat CEO Evan Spiegel highlighted that users can send images of various snacks to the chatbot and ask it to identify the healthiest option.
In a real-world scenario, users could also use this feature to have the chatbot translate street signs while traveling abroad. Likewise, it can respond to queries for video files.
Currently, My AI is available to all Snapchat users, but Plus subscribers have access to additional features such as image generation and AI-powered editing. Google claims that since Gemini began powering My AI, engagement on the platform has increased 2.5x in the United States. It is worth noting that before Gemini, chatbots were powered by OpenAI’s GPT model.
At the Gemini at Work digital event, Google Cloud also showcased other new customers that have adopted its AI models to power new experiences. These include Volkswagen of America, Warner Bros. Discovery, Bell Canada, Best Buy, Telecom Italia, and others.
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