Re-release of Tumbbad doubles revenue, makers’ strategy works wonders

Tumbbad made its debut on the big screen in 2018 and did well at the box office, but the film was released on only 575 screens and did not get the audience it deserved. Tumbbad is considered one of the best films in Indian cinema and attracted audiences after it was released on OTT.

Tumbbad has gained such a large audience on OTT that it has become a cult film in a very short span of time. Not only the storyline of the film but also the cinematography and visuals have been highly appreciated by the public. But Tumbbad is now making up for the lesser audience in theatres. Tumbbad is re-released in theatres on Friday after a gap of six years and its box office performance is set to surpass the original version soon.

Profits doubled after re-issuance
Tumbbad, which was re-released in theatres, collected Rs 165 crore on its first day i.e. Friday. The film had a very solid opening according to the limited run. On Saturday, the film surged at the box office and the collection increased to Rs 265 crore.

On Sunday, the film’s collections again edged up to Rs 3.04 crore, taking its re-release opening weekend collection to Rs 734 crore. It had grossed Rs 325 crore in its first weekend in 2018. This means that the re-release collection of Tumbbad has more than doubled.

The marketing of the film is also brilliant.
The reason for such huge revenues from the re-release is also due to the marketing plan of the makers of Tumbbad. Tumbbad had been released once in theaters before and the public was aware of the film. But the number of screens for the film was reduced for the first time, so many viewers still regretted not being able to watch Tumbbad in theaters in 2018.

The makers have completely addressed this concern of the audience in their marketing. To announce the re-release of the film, a new poster was released, which was different from the previous poster and featured a completely new design. But the makers did not stop there, and a new remade trailer of Tumbbad was also released, which sparked a lot of discussion.

Anyone who has seen Tumbbad knows the story of the film, but the new trailer is edited in a very interesting way and even viewers who have seen the film before find it fascinating. Apart from these marketing resources, there is one more thing that is interesting about Tumbbad. The maker and producer Soham Shah once again spoke about the making of the film and the 6 years it took him to make it before the film was re-released. There is a lot of information in it.

Just before the release of Tumbbad, he also revealed in an interview with The Lallantop that he is also working on a sequel to the film Tumbbad 2. Firstly, the makers ran the entire marketing campaign as if their film was not a re-release but a new film being released for the first time. On top of that, the announcement of the sequel gave the audience another reason to watch Tumbbad in theatres again.

Tumbbad has been making a killing in the theatres and trade reports suggest that it will also have a strong opening on Monday. When Tumbbad first released in 2018, it earned a nett of Rs 13.48 crore at the Indian box office. The way the film is being re-released, there are chances that it will surpass the original in a few days.