In a remarkable display of talent and popularity, actor Lee Je Hoon has emerged as the undisputed leader in the August 2024 Actor Brand Reputation Rankings. The Korean Business Research Institute’s comprehensive analysis of actor brand reputation, which incorporates data from various web media platforms, has placed Lee Je Hoon at the top of the list, with Jang Nara and Uhm Tae Goo closely following behind.
Lee Je Hoon’s outstanding performance in the critically acclaimed movie “Escape” has undoubtedly contributed to his meteoric rise in the rankings. The actor secured the top spot with an impressive brand reputation index of 4,954,950, representing a notable 5.49 percent increase from July. Key phrases associated with Lee Je Hoon include ‘Escape,’ ‘chase,’ and ‘North Korean soldier,’ reflecting his recent roles and public appearances. The positivity-negativity analysis reveals a substantial 87.53 percent of positive reactions, highlighting his favorable public image.
Jang Nara: A Rising Star
Actress Jang Nara, known for her inspiring performance in the drama “Good Partner,” has claimed the second position in the rankings. She achieved an outstanding brand reputation index of 4,055,366, with the following indices:
- Participation Index: 1,298,759
- Media Index: 1,002,160
- Communication Index: 990,825
- Community Index: 763,623
Jang Nara’s success is further highlighted by her topping the Top 50 Korean Drama Actor Brand Reputation Rankings in August 2024.
Uhm Tae Goo: A Global Sensation
Uhm Tae Goo, who has captivated audiences worldwide with his delightful performance in the romantic comedy “My Sweet Mobster” on international OTT platforms, secured the third place this month. He achieved a notable brand reputation index of 4,041,272 with the following indices:
- Participation Index: 870,614
- Media Index: 862,578
- Communication Index: 1,039,071
- Community Index: 1,269,009
Uhm Tae Goo’s global appeal and recognition have undoubtedly contributed to his impressive ranking.
Jo Jung Suk: A Bold Transformation
Jo Jung Suk’s brand, recognized for his bold transformation in the movie “The Pilot,” seized the fourth place. The actor obtained an impressive brand reputation index of 3,976,254 this month, with the following indices:
- Participation Index: 1,234,330
- Media Index: 1,058,284
- Communication Index: 777,677
- Community Index: 905,963
Jo Jung Suk’s ability to captivate audiences with his versatility and acting prowess has solidified his position in the rankings.
Jung Eun Ji: A Multifaceted Talent
Rounding out the top five is Jung Eun Ji, who has enchanted viewers with her stellar performances in “Miss Night and Day.” She concluded the rankings with an impressive brand reputation index of 3,975,926, with the following indices:
- Participation Index: 610,091
- Media Index: 1,223,509
- Communication Index: 868,876
- Community Index: 1,273,451
Jung Eun Ji’s success is further bolstered by her ongoing talks for a new romance drama titled “24-Hour Health Club,” where she may co-star with idol-turned-actor Lee Jun Young, a former member of UKISS.
The Complete Rankings
The top 30 actors for the month of August are as follows:
- Lee Je Hoon
- Jang Nara
- Uhm Tae Goo
- Jo Jung Suk
- Jung Eun Ji
- Go Youn Jung
- Lee Jung Jae
- Park Ji Hwan
- Hwang Jung Min
- Go Min Si
- Choi Woo Shik
- Lee Jung Eun
- Yum Jung Ah
- Park Seo Joon
- Lee Seo Jin
- Shin Ha Kyun
- Ha Jung Woo
- Lee Byung Hun
- Song Joong Ki
- Jung Hae In
- Kim Moo Yeol
- Chun Woo Hee
- Jeon Do Yeon
- Park Bo Young
- Choi Min Sik
- Yeo Jin Goo
- Lee Sang Hee
- Gong Yoo
- Kim Hye Soo
- Jung Woo Sung
The rankings showcase a diverse range of actors, reflecting their impact and popularity across various media platforms, including dramas, films, and OTT content.
The Significance of Actor Brand Reputation Rankings
The Korean Business Research Institute’s actor brand reputation rankings hold significant importance in the entertainment industry. These rankings are derived from a comprehensive analysis of consumer participation, media coverage, interaction metrics, and community awareness. By considering various factors, the rankings provide a reliable and objective measure of an actor’s popularity and influence.
The rankings not only highlight the most popular actors but also serve as a valuable tool for industry professionals. Producers, directors, and casting agents can use these rankings to gauge an actor’s potential for attracting audiences and generating buzz for their projects. Additionally, the rankings can help actors and their management teams identify areas for improvement and strategize their career paths accordingly.
The Growing Influence of OTT Platforms
The rise of OTT platforms has significantly impacted the entertainment industry, expanding the activities and reach of actors. As the OTT market continues to grow, the analysis of actor brand reputation has also broadened to include data from various web media platforms.
Actors who have made successful forays into OTT content, such as Uhm Tae Goo with “My Sweet Mobster,” have seen a surge in their brand reputation. This trend highlights the importance for actors to adapt to the changing landscape of the entertainment industry and explore opportunities across different media platforms.
- Is the body found in Kasganj canal that of lawyer Mohini Tomar? Mother’s DNA test will reveal the secret
- Redmi Note 14 series will be released next week, design preview
- Moto G85 5G may launch in India soon in two new color options
- iQoo Z9 Turbo+ will debut next week, confirmed to be powered by this MediaTek SoC
- “Should I send it to Lawrence Bishnoi?” said a burqa-clad woman who arrived on a motorcycle, according to a threat to Salman Khan’s father.
The August 2024 Actor Brand Reputation Rankings have once again showcased the incredible talent and popularity of Korean actors. Lee Je Hoon’s dominance, Jang Nara’s impressive rise, and Uhm Tae Goo’s global appeal are just a few of the standout stories from this month’s rankings.
- Is the body found in Kasganj canal that of lawyer Mohini Tomar? Mother’s DNA test will reveal the secret
- Redmi Note 14 series will be released next week, design preview
- Moto G85 5G may launch in India soon in two new color options
- iQoo Z9 Turbo+ will debut next week, confirmed to be powered by this MediaTek SoC
- “Should I send it to Lawrence Bishnoi?” said a burqa-clad woman who arrived on a motorcycle, according to a threat to Salman Khan’s father.
As the entertainment industry continues to evolve, with the growing influence of OTT platforms and the increasing demand for diverse and engaging content, these rankings serve as a testament to the hard work, dedication, and talent of Korean actors. They inspire audiences worldwide and set the standard for excellence in the industry.