OnePlus recently decided to invest Rs 6,000 crore in India. This decision by the company will not only benefit millions of OnePlus smartphone users in the country but will also impact the country’s economy. After OnePlus, other Chinese companies Xiaomi, Vivo and Oppo are also preparing to invest heavily in India. Companies will expand their operations in India after tensions between India and China ease.
Tensions rise in 2020
After the arrival of the COVID-19 epidemic in 2020, tensions on the border between India and China have significantly increased. Since then, surveillance of Chinese companies has also intensified. Many Chinese company executives have been accused of money laundering and tax fraud. Not only that, a large number of assets of these companies have also been seized. Since then, Chinese brands have suspended investments in India.
According to ET, Chinese companies OnePlus, Vivo, Xiaomi and Oppo are currently looking for new marketing heads and executives in India. Not only that, these companies will also invest heavily in improving their distribution network in India. Many brands, especially rural brands, do not have distribution networks, so millions of users have to rely on e-commerce websites.
Pay attention to distribution network
Ordering electronic products through fraudulent e-commerce websites is becoming a headache for customers, so businesses are once again emphasizing local distribution networks. Xiaomi India CEO Anuj Sharma said that India has taken active steps to improve Sino-Indian relations, which will be beneficial.
Apart from OnePlus, other Chinese companies could also insist on making big investments in India. This will benefit the country’s economy as well as the customers who buy the phones.
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