The countrymen are eagerly waiting for the javelin throw final of the Paris Olympics. In such a situation, many social media users are making false claims to promote their profiles that they will donate money if the current champion Neeraj Chopra successfully defends his title on Thursday.
Since Chopra qualified for the final on Tuesday afternoon, more than 20,000 posts have been shared on X (formerly Twitter), promising thousands of rupees if Chopra wins gold. It is being said that this money will be given to those people who will like and share the post.
A post on X read, “If Neeraj Chopra wins gold medal, I will pay Rs 10,000 to every person who likes and retweets.” Aaj Tak’s open-source intelligence (OSINT) team, in an analysis, found that around two thousand users searched for “Neeraj” and “Paytm” on X between August 6 (1:00 pm) and August 7 (1:00 pm). “Shared posts with keywords.
This deceptive practice, known among analysts as “engagement farming”, is being done to inflate social media figures by making false promises related to various events.
Surprisingly, the ax handle of Indian cricketer Rishabh Pant also joined this trend. He posted, “If Neeraj Chopra wins the gold medal, I will give Rs 100089 to the lucky winner who likes and comments the tweet the most. And the rest of the top 10 people who are trying to get attention will be given flight tickets.” Tickets will be available. Let’s get support for my brother from outside India and the world.” Pant or any representative on his behalf has not commented separately on whether he intends to follow through on the promise.”
This tactic seems to have worked for most social media participants, who racked up thousands of likes and reposts – far more than they would normally receive. For example, a Premium Similarly, @SirAshu2002’s post got ninety thousand likes, whereas his earlier post got two or three likes.
However, some users also took a dig at the trend participants. One user wrote, “If Neeraj Chopra wins gold, I will become a millionaire by tomorrow.”
What is engagement farming?
In April this year, X CEO Elon Musk warned users against engagement farming. “Any account doing engagement farming will be suspended and the source will be traced,” he posted.
They promised users that they will activate AI chatbot Grok to detect and remove posts that not only reduce the quality of content but also reduce people’s trust in social media. Do it.
Influencers and social media users often post misleading content to increase engagement metrics such as likes, reposts, comments and follower base. This is called engagement firming.
DogDesigner, a known source for up-to-date information about Elon Musk and his ventures, put it this way on “Can participate in the giveaway, whether or not they have a genuine interest in the content.”
Examples include posting irrelevant content in the comment section, using someone else’s original content to gain engagement, and asking questions that encourage users to comment, such as tag a friend who likes this. Need to see.