FMCG slows down prompt DABUR shorten the strategic review timetable

According to its highest executives, the strategic review cycle of consumer goods manufacturer Dabur India LTD has narrowed short -term fluctuations in the industry and uncertain macroeconomic indicators from four to three years.

CEO Mohit Malhotra said the manufacturer of Vatika shampoo and Hajmola Candy has abducted the consulting company MCKINSEY & CO to improve and adjust its strategy in accordance with the “continuous development dynamics”.

This is the efforts of the fast -moving consumer goods (FMCG) industry, with the slowdown of urban demand and the brand’s efforts of brand challenges in the new era.

“We usually have four years of vision plan; we have participated in the seventh visual cycle activity. We believe that in this fragile macroeconomic environment, the FMCG department has poor performance. We need to verify our strategies through external consultants to verify our strategies “Malhotra said on the phone on Thursday after making money. “We cut off the period from four to three years, so that we can fine -tune our strategies, align and build strategies quickly.”

The strategic visual cycle will include brands such as Dabur Chyawanprash.

The company is also changing its beverage product portfolio to cope with the greater competition of the cola brand in the market. Dabul sold real fruit drinks, juice and grandma. Due to the demand and price -driven competition, the company’s juice and nectar categories were affected in the third quarter. The income of this category decreased by 10.3 % year -on -year.

Malhotra said: “The consumption of fruit juice is very centered on cities. Whether energy drinks or these colas that affect business, there are also many new brands. We are using three aspects of way-first of all to communicate. We want to educate consumers to educate consumers to educate consumers for consumers , Colas is just a sugar -flavored water. 100 and introduce a new range. It also provides some additional profits for distributors to improve the ROI of the distributor. “

Financial performance in the third quarter

Bleak506.44 million a year ago. The income during the merger increased by 3.1 % Bleak3355 billion, from

The company reported that India’s FMCG sales increased by 1.5 %.

“The quarter presented a challenging operating environment. India Experienced Delayed and Contractd Winters with October and November Being The Warmest In Many Years,” E said. “While Urban Demand Showed Signs of Moderation, RURAL Markets Remaind Resilient. In the quarter, the organizational channels such as e -commerce, fast business and modern trade continue to provide strong growth.

Mal Hytera said that Dabul expects that after the increase in infrastructure investment, good harvest and government initiative to stimulate the upcoming budget growth, demand will be improved in order in the next few months.

Meanwhile, The Company TOOK JUDICIOUS Price Increases in ITS Portfolio City “Inflationary Pressures” Faced During the Third Quarter. The way of moving improves the price in the combination of oral care and juice investment.

He said: “Rising prices will occur in toothpaste and fruit juice, but we will make very calibrated prices to improve the intensity of competition in the market.”