2024-10-28 22:33:34 :
Tata-owned BigBasket has partnered with Tanishq to offer gold and silver coins to its customers this festive season. According to Hindustan Times, customers can purchase a Lakshmi Ganesh (999.9 purity) silver coin (10 grams), a Tanishq 22 karat gold coin (1 gram) and a Tanishq 22 karat gold coin (1 gram) with Lakshmi design.
BigBasket aims to deliver silver and gold coins within 10 minutes.
Like BigBasket, its peers Blinkit and Swiggy Instamart are also delivering gold and silver coins within 10 minutes this festive season.
“We have always been recognized as a strong player in the food and perishables space; however, with a partnership like this, we hope our customers will see the value in our expanded offerings – whether gold and silver coins, electronics or home appliances Appliances. This Diwali, Bigbasket is committed to fulfilling all customers’ Diwali wish lists in just 10 minutes,” the report quoted Seshu Kumar, Chief Procurement and Marketing Officer of BigBasket, as saying that the partnership is of strategic importance.
“Get all Dhanteras essentials like coins, utensils, jewellery, idols and more in just 10 minutes! That’s not all… Also get guaranteed rewards that are worth it $51,000* from the jar. So, make your Dhanteras (and Diwali too) dazzling! ” Swiggy said in the promotional message.
A good day to buy valuable items
This new feature of the fast business brand has been launched during the festive season, especially Dhanteras, the first day of Diwali, which is an auspicious day for Indian families to purchase valuable items. Buying valuable items on the day of Dhanteras symbolizes the prosperity of Indian culture.
In May 2024, Blinkit delivered Akshaya Tritiya gold medals and Akshaya Tritiya kits containing pooja items, photos of deities and flowers. All these fast business platforms have dedicated pages for puja essentials this festive season for the convenience of their customers. The report added that Swiggy Instamart also tied up with Malabar Gold & Diamonds and Muthoot Exim to sell chocolate gold coins as well as real gold and silver coins during Akshaya Tritiya.
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