2024-12-23 05:30:11 :
“CES gives us a glimpse into the future,” she said Mint in a video interview from her U.S. office. “There’s nothing like the energy of being face-to-face. CES is about serendipity of discovery—meeting someone in line for coffee who could be your next business partner, or seeing a product that changes your lifestyle,” she added.
About 140,000 people attended CES 2024, with 40.6% of attendees coming from outside the United States, including India. CES 2025 will take place from January 7 to 10 and will include attendees from more than 150 countries. “We don’t have (attendee) numbers yet, but hotel pick-up numbers are earlier than this time last year. We also received more Innovation Award entries and speaker submissions than CES 2024, which shows that this is going to be a very A strong and healthy show,” she added.
Over the past few years, CES has expanded beyond the consumer technology realm, as most gadgets are now used as part of enterprise tools. “Our AI or AI smartphones are a great example of this. You can use them to check your work email, collaborate with colleagues using tools like Zoom, Teams or Slack, or even use them as edge computing devices, ” she said.
CES’ growing focus on enterprise can also be seen in this year’s speaker list, which includes Nvidia founder and CEO Jensen Huang; Accenture chairman and CEO Julie Sweet; Volvo Group president and CEO Martin Lund Stetter; Waymo Co-CEO Tekedra N. Mawakan; Delta Air Lines CEO Ed Bastian; and Meta Vice President and Chief Artificial Intelligence Scientist Yann LeCun with their attendee profiles.
While CES 2025 numbers will be reviewed later next year, 42.5% of CES 2024’s total verified attendees were from business-to-business (B2B) companies, while 20% were from business-to-consumer (B2C) companies.
Fabrizio acknowledged that CES has evolved well beyond consumer electronics and reflects shifts across industries. “Every company is a technology company,” Fabrizio said, emphasizing how technology is the backbone of industries ranging from health care to transportation. “We do have the (consumer) name in our organization, but everything is evolving and transforming, and we saw that transformation at CES.”
For example, the West Hall showcases advancements in mobility, extending from aftermarket automotive technology to original equipment manufacturer (OEM) vehicles, industrial technology, and even marine and aerospace technology such as Oshkosh, John Deere, Braunschweig and flying cars. Likewise, the North Hall focuses on the future of work, featuring artificial intelligence, cloud, sustainability, smart cities and renewable energy technologies.
“By aligning CES with industry transformation, we ensure it remains the leading platform for showcasing innovation and shaping the global tech conversation,” Fabrizo said. Attendees can expect to see innovations in alternative energy, renewable energy and quantum technologies, she added. Breakthrough Advances A dedicated program called Quantum Means Business will center around advances in quantum computing and its applications in companies.
Fabrizio also believes that health technology can be “truly transformative.” “From wearable devices that provide individuals with health data to solutions that address global challenges like healthcare, these innovations are changing lives,” she noted. CES 2025 will bring together companies working on issues like hearing enhancements, productivity tools for working parents and even self-driving cars for safer transportation, she said.
A key factor in CES’s success is also its ability to cater to both tech giants and startups. Fabrizio emphasized the importance of Eureka Park, home to more than a thousand startups showcasing their innovations. “We also have programs like investor matchmaking to bridge the gap between these communities,” she explains.
With artificial intelligence and generative AI dominating the discussion, Fabrizio acknowledged the importance of responsible technology development. “We are committed to balancing innovation with security, privacy and ethics,” she said, adding that the CTA works with industry leaders and governments to develop guidelines and best practices, particularly in emerging areas such as artificial intelligence and healthcare.
But how easy is it to strike a balance between rapid innovation and policy guardrails?
“It’s very important to work with the government. One thing that’s very challenging in the United States is that many states are going to have their own privacy guidelines, social media guidelines, artificial intelligence guidelines, autonomous driving guidelines. When tech companies have to understand all the different states’ It’s really a challenge for innovation when there are all the rules,” Fabrizio said.
She added that the CTA has been advocating for “a federal framework around these areas that would clearly explain to companies that these are the guardrails and guidelines around privacy and artificial intelligence, and this is what you need to know when building” your products, So that they understand the rules and can innovate within them, that’s what we expect from the industry and from our company”.
Fabrizo emphasized the importance of government representatives making an effort to attend CES, saying: “We believe it is important for government leaders from around the world to showcase technology products, understand the practical applications of the products, and communicate here in the United States.” Innovators, founders and creators showcase to learn how their tech products are changing the world and solving major global challenges. “
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