Once it got MS Dhoni’s stamp of approval, the soap brand was forgotten. Now, Anand Mahindra starts buying

Anand Mahindra, chairman of Mahindra Automobiles, said the iconic Mysore sandalwood soap remains popular. In a post on X, Mahindra shared memories of using the soap and said he plans to buy it again.

“The nostalgia is palpable when I see this clip.

It’s great to see it surviving and thriving.

I’m going to start buying it again and inhaling the scent of tradition! ” Mahindra wrote.

Anand Mahindra also shared a video of the Sandalwood Soap Factory in Mysore, describing the manufacturing process of the product.

Mysore Sandal Soap was endorsed by former Indian cricket team captain MS Dhoni in 2006.

Mysore Sandalwood Soap Expansion Plan

Globally recognized Mysore Sandalwood Soap, known for its fragrance and shape, is a product of Karnataka Soap and Detergent Limited (KSDL). Due to its popularity, the company plans to add nearly 480 new dealers in India by 2025, according to Indian media reports. new indian express.

This soap is sold mainly in the southern states. With this expansion, it plans to expand to places like Jammu and Kashmir, Nagaland, Gujarat, Punjab and all other states to expand its market share.

For the past 40 years, the soap has remained oval in shape, complete with red and green packaging, the iconic logo and the tagline “The only soap with 100% pure sandalwood oil.” However, the report adds that the company plans to improve the product with a new logo and slogan.

The maximum sales volume of Mysore sandalwood soap is from the southern states with nearly 81%. Among the southern states, Andhra Pradesh has the highest consumption, followed by Tamil Nadu and Karnataka, the report said. Consumers associate cultural preferences with the product, making it a relevant choice for today’s consumers.

In addition to soap, KSDL also offers detergents, incense and other products. However, Mysore sandalwood soap remains the first choice among consumers. In March 2024, KSDL reported a turnover of $1,500 crore, which is the highest level in the past 40 years.