Streaming box media Launched India’s first subscription-based TV operating system. It will bring a new revolution in the field of home entertainment in India. The Micromax-backed startup’s smart TVs will come with DorOS and users will be able to subscribe to over 300 live TV channels and 24 OTT apps including Amazon Prime Video, JioCinema, Disney+ Hotstar, SonyLIV, YouTube, Lionsgate Play, Zee5, and more All included. Anuj Gandhi, founder and CEO of Streambox Media, said we are also in discussions with Netflix.
24 OTT apps and 300+ channels
In the startup’s DorOS, users will have access to 24 OTT apps and over 300 digital TV channels. For this, the company charges a monthly subscription fee of Rs 799. This subscription-based TV operating system will challenge Tata Play, Airtel Xstream TV and others. The TV operating system offers an artificial intelligence search feature that will help users easily select their favorite entertainment programs.
Anuj Gandhi, Founder and CEO, Streambox Media, said: “The connected TV industry is evolving at a rapid pace and it is important to understand the changing consumer priorities. According to the latest research, the number of connected TV households in India is expected to increase by 2027 More than 100 million, compared with just 40 million in 2023. This is also reflected in India’s OTT market, which is expected to grow from US$2 billion in 2023 to US$5 billion in 2027. Dollar.
4K OLED TV
Streambox also launched 4K QLED TVs equipped with the operating system, available in 43-inch, 55-inch and 65-inch sizes. Among them, the 43-inch model will be available on the e-commerce platform Flipkart from December 1, 2024. The other two models can be purchased starting next year. The company will charge Rs 10,799 for this. Among them, the one-time activation fee is Rs 9,999 and the monthly TV subscription fee is Rs 799. Users will get the first month of their TV subscription for free. At the same time, users will have to pay a monthly fee of Rs 799 for the next 12 months. Thereafter, users will be able to customize the plans as per their convenience.
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