2024-09-23 20:24:46 :
Mumbai: Amazon has announced an increase in commission rates for 50,000 creators in its influencer marketing network to drive sales during its flagship Great Indian Festival sale.
“At Amazon India, we are committed to supporting our community of creators and helping them succeed,” said Zahid Khan, Director, Shopping Initiatives, Amazon India and Emerging Markets. “We believe this enhanced support system will not only Benefits creators and provides a more engaging and valuable shopping experience for our customers.”
The e-commerce giant said in a press statement that the revised model will provide influencers with up to double commissions. Additionally, goal-linked incentives of up to 15% of revenue have been introduced to incentivize influencers whose content drives sales.
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“Amazon.in’s increased commission rates during the Great Indian Festival are a huge win for creators like me,” influencer Surbhi Bhargava, also known as Mombuddy, said in a press statement. “As the festival approaches, , people are actively looking for deals, and this extra push means we can better help guide them to the perfect purchase.”
The major categories with the highest increases in standard commission revenue include apparel and accessories, beauty and personal care, appliances, home and kitchen products, lawn and garden supplies, furniture, sports equipment, and toys and books.
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In addition to the fee adjustment, as part of Amazon Live, a live shopping program that allows customers to interact directly with content creators who showcase products, answer customer questions in real time, conduct polls and offer limited-time offers, Hundreds of creators will host more than 1,500 live broadcasts across numerous categories including mobile phones, home appliances, home décor, fashion and beauty, for holiday promotions.
Sales will begin on September 27, but Prime members will get the deal 24 hours earlier than other members.
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